Landing page tools are software applications that help you create, design, and optimize landing pages for your website or online marketing campaigns. Landing pages are web pages that are designed to capture the attention and interest of visitors and persuade them to take a specific action, such as signing up for a newsletter, downloading an ebook, or buying a product.
Landing page tools can help you:
Build landing pages quickly and easily without coding or IT skills
Customize landing pages with templates, images, videos, forms, buttons, and other elements
Test and optimize landing pages with analytics, feedback, and A/B testing tools
Integrate landing pages with other marketing tools, such as email, CRM, or ecommerce platforms
Some of the best landing page tools available are:
Leadpages: A powerful application that enables you to create landing pages, pop-ups, alert bars, and websites
Landingi: A platform for landing pages without any IT and coding skills. It offers over 300 templates, drag-and-drop editor, and integrations with popular tools
GetResponse: An email marketing platform that allows you to create landing pages, webinars, forms, surveys, and autoresponders
Instapage: A platform that helps you create personalized post-click landing pages with over 500 templates, dynamic text replacement, and heatmaps
Wix: A website builder that lets you create landing pages with stunning designs, animations, and videos
Unbounce: A platform that helps you build and optimize landing pages for small businesses with a budget. It offers over 100 templates, drag-and-drop builder, and smart traffic feature
Ucraft: A website builder that allows you to create landing pages with a free logo maker, custom domains, and SEO tools
Carrd: A tool that helps you make free landing pages with simple and responsive designs
ConvertKit: An email marketing tool that helps you drive email newsletter signups with landing pages, forms, and automation
HubSpot: A marketing platform that helps you build beautiful and personalized landing pages for free with templates, forms, analytics, and SEO suggestions
To create an effective landing page, you need to follow some best practices that will help you attract, engage, and convert your visitors. Here are some tips to get you started:
Craft a benefit-focused headline that captures the attention and interest of your visitors and tells them what they will get from your offer
Choose an image or video that illustrates your offer and shows how it can solve your visitors’ problems or fulfill their desires
Write compelling copy that explains the value proposition of your offer, addresses the pain points and objections of your visitors, and creates a sense of urgency and scarcity
Include a lead form above the fold that asks for the essential information you need from your visitors to qualify them as leads and deliver your offer
Add a clear and standout call-to-action that tells your visitors exactly what they need to do to get your offer, such as “Download Now”, “Sign Up”, or “Buy Now”
Give away a relevant and valuable offer that matches the intent and expectations of your visitors and provides a solution to their problem or a benefit to their situation
Remove all navigation and distractions that might take your visitors away from your landing page and prevent them from completing your desired action
Use contrasting colors, legible fonts, and white space to make your landing page visually appealing, easy to read, and focused on your offer
Test and optimize your landing page with analytics, feedback, and A/B testing tools to improve its performance and conversion rate