Digital marketing tools are software or platforms that help you plan, execute, and measure your online marketing campaigns. There are different types of digital marketing tools for different types of strategies, such as:
Search engine optimization (SEO): SEO tools help you optimize your website and content for higher rankings on search engines like Google or Bing. Some examples of SEO tools are Ahrefs, Moz, and All in One SEO.
Pay-per-click (PPC) advertising: PPC tools help you create, manage, and track your paid ads on search engines, social media, or other websites. Some examples of PPC tools are Google Ads, Facebook Ads, and WordStream.
Content marketing: Content marketing tools help you create, distribute, and promote your content to attract and engage your target audience. Some examples of content marketing tools are HubSpot Marketing, BuzzSumo, and CoSchedule.
Email marketing: Email marketing tools help you build, send, and analyze your email campaigns to communicate with your subscribers and customers. Some examples of email marketing tools are Mailchimp, Constant Contact, and ActiveCampaign.
Social media marketing: Social media marketing tools help you manage, monitor, and grow your presence on social media platforms like Facebook, Twitter, Instagram, or LinkedIn. Some examples of social media marketing tools are Sprout Social, Hootsuite, and Buffer.
Voice search optimization: Voice search optimization tools help you optimize your website and content for voice-based queries on devices like smartphones, smart speakers, or voice assistants. Some examples of voice search optimization tools are Voiceflow, Speakable, and Voicify.
Video marketing: Video marketing tools help you create, edit, and share your videos to showcase your brand, products, or services. Some examples of video marketing tools are Wistia, Vidyard, and Animoto.